XIAO'AN LI
MUSIC FOR WHATEVER THE HELL YOU WANT
Ferrero, Samsung, Fanta, Meta, GlaxoSmithKline, Pan Pacific Hotels, ADNOC, Maybank, Hogarth Worldwide, Tetris World Tour, We Are Social, Moving Bits, The Frameyard, Offset, Trees Please Games, Longleaf Valley, Blaklabs, Wang Leehom, Hong Tat Tong, Luke Slott, Kinder Bueno, Singlife, King, Royal Charm Slots, Supercell, Hay Day (Marketing), Playstudios, MyVEGAS, Art of War: Legions, Wooga, Futurama: Game of Drones, Mobilityware
Non-Commercial Projects
Hope is an album of musical vignettes that directly opposes the nihilism and cynicism that we believe protects us from the random cruelty of an inherently dark universe.
Even in the absence of light, life carries on. And while destruction is natural, so too is it for us to create, to turn nothing into something.
Human beings all over the world, faced with poverty and violence, have created everything that makes our modern lives worth living, out of the scraps they could find - food, music, art, philosophy, tradition.
From death, life.
Creation is an act that shines a light upon the spiritual bankruptcy of those who make nothing and take everything.
Credits:
Album art by Danielle Duquette
Mastering by Oscar Zambrano
Mixing by John Escobar
Hammond Organ on 'Scholastic Dreams' by Euntaek Kim
Drums on 'First Light' and 'New Beginnings' by Patrick Simard
All other instruments and compositions by Xiao'an Li
Selected Advertising
Selected Arrangements
About Me
I have composed custom advertising music for multinational brands across the food and beverage, energy, pharmaceutical, tech, hospitality, gaming, and insurance sectors, including Ferrero, Meta, Glaxosmithkline, Samsung, Pan Pacific Hotels, SuperCell, and WebMD, in partnership with agencies such as Hogarth Worldwide and We Are Social. In 2024 I was an invited judge at the Cannes Lions Festival of Creativity.
I've also composed the theme music for Playstudios' flagship game, MyVegas, which has been downloaded over 90M times, FastOne games' "Art Of War: Legions", which has been downloaded over 50M times on the Google Play Store alone, and Trees Please Games' "Longleaf Valley", which has planted more than 2M trees in the real world.
Additionally, I teach graduating students on a part-time basis in the Screen Scoring department at Berklee College of Music, and have guest lectured at various institutions including NYU, National University of Singapore, Wellesley College, and Lasalle College Of The Arts.
2024 Cannes Lions Festival of Creativity
Berklee College of Music Faculty Page
Li & Ortega Company Page